Paris Colour Attack
Avon decided to hack the Paris Fashion Week with a conversation to cut through the noise and provide unique experiences of perfume and scent inspiration. An inside view of Kenzo's Life Color for a global release which included a visit to his private atelier and a big reveal party at the iconic Grand Palais, with more than 500 influencers from all over the globe attending. It as all broadcasted live and covered by main beauty media outlets, enabling Avon to achieve unprecedent earned media results globally.
Avon Life Color
Avon & Kenzo Takada's Collab Press Release
Des couleurs et beaucoup d'émotion pour un Kenzo parfum avec Avon.
Take a look inside the creative process to reveal this new moment for Avon perfumery, in a collab with one of the most inspiring creative characters out there.
Avon Life Colour with Kenzo Takada
#SetYourColoursFree was the platform created for integrating content and public relations to launch Avon & Kenzo's collab through experiential and influencer marketing activations in Paris, culminating at a main release party at the Grand Palais and street takeovers during Paris Fashion Week in 2018. We generated a lot of buzz in the Brazilian, eastern European and Hispanic markets, with Brazilian content ranking first in local social media engagement.