Marta Silva, the greatest soccer player in the world wore Avon's lipstick during the Women's World Cup as a symbol for equity to light the issue of sexism in Brazil – a country that loves soccer but is very critical when women are on the field, even seeming to be bothered by their lipstick. Marta scored the goal that made her the top scorer in the world, again while wearing Avon lipstick. She then gave the most emotional public speech of her life on women’s empowerment. Grand Effie 2021.
Avon Here to Stay
During the 2020 Covid-19 pandemic and with the Olympic Games being canceled, Avon was about to launch a whole line of long-lasting products to celebrate feminine strength and resilience.
Avon teamed up with Brazilian female athletes and created a film about sweat, to show that its foundation, lipstick and concealer would stick by these women all day long, even in the most challenging scenarios.