We launched the first trans woman ambassador of the international beauty brand L'Oréal Paris on International Women's Day in Brazil. The campaign, starring model Valentina Sampaio showing her new government-issued ID, symbolized a movement for the representation of women in the media. The campaign also included a guerrilla marketing strategy during the São Paulo Pride Parade - one of the largest in the world - where we helped many trans people finally update their government-issued IDs with accurate gender markers. Later on, Valentina became known for being the first trans woman on the cover of Vogue Paris, as well as the first trans woman to become a Victoria's Secret Angel.