Avon created the most engaging campaign on TikTok Brasil, with more than 4 billion views on the hashtag #Avonscov, a collab with TikTok and the creator Isabela Boscov to point out its full range of foundations. Priscila Beatrice, aka the Brazilian Fake Rihanna, also joined the challenge. Avon's profile became reference for all brands on the platform, achieving more than 22% of brand lift, 3 times more than the platform benchmark.