Pink October has always talked to cisgender women alone, when it comes to breast cancer. Blue November (Movember) has been talking to cis men only, when it comes to prostate cancer prevention. And trans people have always been cut out of all these health and body conversations.

Avon saw an opportunity to open an unprecedent space between pink and blue to answer all the invisible questions of the transgender community, providing medical assistance to push boundaries on beauty and health by creating the Violet Month.